How to Market Your Business Consistently When You’re an Introvert

Ever feel like, no matter how hard you try, keeping up with your marketing feels like an uphill battle? You’re not alone.

One of the most common questions I hear from my introverted audience of business owners is, “How do I get and stay consistent with my marketing?”

The reason this is such a common question is twofold:

  1. We understand that consistency in marketing is critical. We can’t just show up here and there… we need to be consistently growing and nurturing our audience.
  2. For introverts, this is a big challenge because so many marketing strategies can feel uncomfortable, so we start and stop and start again.

This start-stop-start behavior negatively affects our marketing and, worse, it makes us feel frustrated and it undermines our motivation.

THIS is one of the biggest challenges for any business owner who does their own marketing!

So, if you’re an introvert, how can you get and stay consistent in your marketing?

The answer to this question is going to vary. We all have to find our way! 

Below are specific strategies that have helped me and my clients.

First - we need to get clear about what we mean.

Consistency in marketing doesn't mean posting content every single day or sending emails weekly, especially if that schedule doesn't align with your natural workflow. 

Instead, it's about finding a rhythm that works for you and your audience. 

It’s important to think about it this way because it makes consistency achievable. It makes marketing more manageable and potentially more enjoyable.

Let's explore how you can achieve that.

Lighten the Load

The pressure to maintain a constant presence on every platform can lead to frustration and burnout. The biggest reason we struggle with consistency is because we try to do too much.

To ease this pressure, you can lighten your load two different ways. 

Reduce how often you publish. Whether we’re talking about social media, your blog, or your emails, consider a rhythm of posting that fits your world. Maybe you don’t post on social media every day… try 1-3 times a week and see how that goes. If you do this, I’d be curious to know if your consistency goes up and if the quality of your posts also goes up!

Reduce the number of places where you publish. For example, you don’t have to be on every social media platform! Just use the one that works best for you and your audience and let the rest go.

When you lighten your marketing load, it enables you to focus on what truly matters to you and your audience. This can increase the impact of your messaging.

Lean into It

Consider redefining what it means to be “consistent.”

What if we're thinking about this wrong? What if being INconsistent was perfectly acceptable?

When you lean into a rhythm that feels more comfortable, you can set more realistic expectations for yourself and your audience. 

For example, I don't send an email every week, and I say that upfront when I call it my "semi-regular email." Sometimes I send them every week, sometimes I send multiple emails in a week... and sometimes I miss one altogether. That totally reflects how I roll in real life, so I simply claim that freedom for myself.

The key here is to set those expectations for your audience. Don’t say you’re going to do this every day if that doesn’t feel right because you’ll be letting them down as well as yourself. Instead, set your guidelines and give yourself some grace.

When we embrace our natural work rhythms and choose to be flexible about our consistency, it can transform our whole approach.

Bring in the Tools

Using the right tools can make the consistency we’re trying to find possible.

Here are a couple of mine:

The right social media automation tool, like Later.com (which I use) will help you bulk-create your social media content so you can do a month's worth all in one sitting and then move on to the next thing on your list. I've tried out a lot of different tools and finally settled on Later.com a few years ago. My favorite feature is that I can upload all of my images at once rather than doing it post-by-post. It feels so efficient!

If you’re sending emails, lean on the ability to schedule your emails and to create automations or workflows. These tools mean that you can work when it feels good for you and then send the email when it needs to be sent. Just like with your social media, you can bulk-create your emails and then let the system send them when it’s time. 

AI tools like ChatGPT can also be a game-changer. The thing to keep in mind with any AI system is that we want it to help us do what we're trying to do better and faster; We are not trying to let it do the work completely for us. We still need our own voice in our content! So I use ChatGPT to help me review content and edit my content faster. (That’s how I used it for this article!)

If you’re looking for more suggestions for marketing tools, take a look at my Marketing Toolbox, which lists the tools I use and highly recommend. If you have a question about any of them, let me know. I’d be happy to chat! 

When we leverage tools like later.com, email automation, and ChatGPT, it simplifies our marketing process, helps us move more quickly and efficiently, and it empowers us to take control over our schedule. We also use less energy and as introverts, that’s a big deal.

 

There are more answers to finding consistency in our marketing but, in my experience, these three are the biggest ones that have the most significant impact.

Finding a balance that works for you involves experimenting with your process, being willing to think about consistency a little differently, and using tools to streamline your process.

Which of these strategies will you implement? Or do you have one to add to the list? Add it to the comments below and let’s talk about it!

What if your marketing strategy was custom tailored to your introverted, quiet style?

Person sitting at a laptop with coffee, notebook, and pen. Title reads: The Quiet Marketing Handbook for Introverts: A simple, doable approach to marketing your business without pretending you're an introvert

Marketing your business as an introvert can feel like an uphill battle. Having to be ‘on’ constantly, feeling like you need to be overly outgoing, and having to put yourself out there isn't just exhausting; it can feel downright inauthentic.

Instead, imagine marketing your business authentically while leveraging your natural, introspective strengths.

Enter the Quiet Marketing Handbook for Introverts. Use it to begin creating a marketing strategy that feels genuine to who you are and enables you to connect with your audience your way.

Download your handbook now and step into a marketing strategy that truly feels like you.

Person sitting at a laptop with coffee, notebook, and pen. Title reads: The Quiet Marketing Handbook for Introverts: A simple, doable approach to marketing your business without pretending you're an introvert

Create a marketing strategy that feels authentic to you. Request your handbook now.

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