Marketing Toolbox:
Top Recommended Resources
Every item listed on this page is a tool or resource that I either currently use in my my own marketing, use with my clients, or have used in the past with solid success. I never recommend something that I have not or would not use.
EMAIL MARKETING
Contant Contact's modern click-and-drag email builder makes it easy to create attractive, branded emails. If you like your tech straightforward and easy to use, this is the tool for you. The contact relationship manager (CRM) offers excellent tracking and data that is easy to access and understand. You can reach their help desk on the phone and everyone I've ever talked to is knowledgeable and super helpful.
Click here to learn more about Constant Contact.
To start a free trial, click here.
Do you offer multiple lead magnets, courses, and/or a membership? If so, this email platform is a great choice! It's easy to design your automated systems, you can move people from one automation to another, and you can modify them the fly. They just released a new email builder and it's fantastic!
Click here to learn more about ActiveCampaign.
Are you looking for an email platform that offers a free version? Then you're looking for MailerLite! It's a great platform for when you're just getting started with email marketing and you have a small list. You can use it for free for up to 1,000 subscribers, and it offers all the key features you'll need for a young and growing list.
Click here to learn more about MailerLite.
Additional Resources:
Download the guide: What to Look for in an Email Marketing Platform
MARKETING DESIGN
Canva puts design capabilities into the hands of the non-design person! Easily create social media posts, lead magnets, logos, and more.
Click here to learn more about Canva.
High-quality, pre-designed Canva templates designed for coaches, mentors, and niche experts creating courses, memberships, and training programs. All templates can be fully edited within Canva to incorporateyour brand colors and content. Bring a professional-level design to your content quickly and easily, without hiring out. This is an annual membership that offers new templates every month.
Click here to learn more about the Template Tribe and download free templates.
SOCIAL MEDIA AUTOMATION
Later.com's automation platform for social media is my go-to scheduling tool. I like it's click-and-drag functionality and that I canb bring in an image once and then use it across multiple platforms. Be sure to check out their customizable Linkin.bio page, which is even available for free accounts.
Click here to learn more about Later.com
PROTECT YOUR BUSINESS
Protect your business with your terms of use, privacy policy, and disclaimer, written by lawyer Bobby Klinck, who specializes in online entrepreneurship.
Click here to learn more about the essential legal docs you need for your website
Get access to Internet Lawyer, Bobby Klinck's entire library with all of the legal templates you'll need to protect your business. Includes the Website Legal Policy Pack plus agreements for courses, memberships, clients, contractors, and lots more. Every time I go back here to grab something I need, he's added more.
Click here to learn more about how to protect your business
VIDEO
I make almost all of my videos with Ecamm. If you use a Mac (not a PC) then Ecamm is the most powerful way to create professional-level videos. Stream directly to Facebook, YouTube, and more. You can also record directly to your computer.
Click here to learn more about Ecamm and check it out with a 14-day trial.
Access the incredible cameras on your phone through your computer and feed to Zoom, Meet, and other platforms. Get powerful effects and adjustments to show up more professionally and authentically.
Click here to learn more about Camo
Additional resources:
Watch my review of Camo on YouTube
My clients who use PCs to do video use Streamyard. you can create professional live streams through your browser on either PC or Mac. Stream directly to Facebook, YouTube, LinkedIn and more, plus multi-stream a group of them all at once. Can also record videos without streaming.
Click here to learn more about Streamyard and check it out with a 14-day trial.
I avoided editing videos until I discovered Descript. This all-in-one audio and video editor makes editing your video as easy as editing a word doc. Upload your media or record directly into descript, where it will instantly transcribe your file into text. You can tweak the text directly to edit your media clips. And that's just the beginning of what this awesome editing tool can do!
Click here to learn more about editing your videos with Descript
Additional resources:
➡️ Watch my YouTube video for a walkthrough of how Descript works
➡️ Learn how to use Descript quickly with this short, powerful course
Grow your YouTube Channel more easily using TubeBuddy's browser extension and app. Get detailed insight into the data that matters. Also offers advanced keyword research, helping you speed up your publishing process, get more views on your videos and subscribers on your channel.
Click here to learn more about TubeBuddy
Please note: I am an affiliate for some of the products listed on this page which means that I may earn a small commission if you purchase through the links that are annotated with an asterisk (*).