Why Many Introverts Struggle to Stay Consistent With Their Marketing (And What to Do About It)

If you’re an introverted business owner and you struggle with consistency, the problem probably isn’t you.

So if you keep starting your marketing
And then stopping
And then starting again…

It’s easy to think:
Maybe you aren’t disciplined enough.
Maybe you need to be more committed.
Or even… maybe you aren’t built for this. 

If these are the ideas that go through your head, I want you to know:
The problem may not be your commitment. 

It may just be that you’re trying to sustain a version of marketing that doesn’t fit you.

The places where your marketing requires an enormous amount of discipline, energy, or willpower can actually give you clues about what’s getting in your way.

Here are three places I’d look:

1. You’re trying to sustain a marketing plan you’re not 100% on board with

Take a look at the marketing plan you’re trying to follow.

Does it assume that you’re willing to:

• Post every day
• Put your face on camera
• Share personal details (and you’re a private person!)
• Make yourself highly visible when you hate being in the spotlight?
• Put yourself out there in ways that just don’t work for how you operate

Maybe you’re trying to do those things because you believe that’s what you have to do if you want your business to grow.

Maybe someone told you that’s how marketing works and there is no other way.

But there’s a problem:

You don’t actually want to do some of the things in your plan.

If this is the case, every time you show up to do your marketing, you’re doing two jobs.

1. You’re doing the marketing itself and
2. You’re managing your resistance to doing it.

That takes energy and willpower. And both of those are limited resources.

Eventually, they run out… which is why you keep stopping.

That doesn’t necessarily mean you’re resistant to marketing.

You may be resistant to that version of marketing.

This can happen when your strategy doesn’t take your preferences, skills, and interests into account.

If your marketing plan continually asks you to work too far outside your comfort zone
or simply asks you to do things you don't want to keep doing
maintaining it is always going to require a lot more from you.

You can’t sustain a plan you’re constantly resisting.

Here's something I want you to know:

You’re allowed to have an opinion about how you market your business.

You get a choice.

2. You haven’t decided which parts of your marketing are essential

If you haven’t decided what takes priority, everything feels important:

Your social media
Your email list
Blogging
Videos
Your website
SEO
Lead generation
Follow up…

When everything on your marketing to-do list feels equally important, it’s really difficult to ever feel caught up. And if you’re running your business on your own, your capacity is already limited.

And if something happens…

You get busy with client work.
You run out of energy.
Life happens.

It can be difficult to know what’s essential.

Ask yourself:

• What marketing needs to happen consistently?
• What can happen occasionally?
• What can I stop doing when I don't have the capacity for everything?
• What does a scaled-down version of my marketing plan look like when life happens?

Because life will happen.

Your marketing strategy needs to account for that.

A sustainable marketing plan isn't one you can follow when everything is going well.

It's one that can flex when everything isn't.

3. You’re rebuilding your marketing from scratch every time

Think about what happens when you sit down to work on your marketing.

Does every social media post require a brand-new idea?
Does every newsletter begin with you staring at a blank page?
Do you have to make decisions at every step in your marketing process?

If this sounds like your marketing, you aren't just using energy to do your marketing.

You're also using energy to figure out how to do it.

The joy of turning your marketing into a repeatable system is that the more you do it, the easier it gets because you make fewer decisions each time.

And when you get repeatable systems and rhythms in place, you build habits around the work you do.

And when all that happens…

You get faster.

The activities themselves require less thinking, which means you have more energy available for the part of your marketing that actually benefits from it — your creativity.

You don't need to force yourself to be more consistent

If you keep starting and stopping your marketing, don't immediately assume you need more discipline.

Instead, get curious about why it's so difficult to sustain what you're doing.

Look at the plan you already have:

Are you actually on board with it?
Have you decided what's essential and what can go when your capacity changes?
Do you have systems and rhythms that make the work easier to repeat?

Your lack of consistency isn't necessarily the problem.

It's a clue.

It can show you where your marketing strategy needs to change, so you can

Build a plan you're actually on board with.
Identify what's essential so your marketing doesn't completely disappear when life gets busy.
Create systems, rhythms, and habits that make the work easier to do.

Because you don't need to force yourself to be more consistent.

You need a marketing strategy that isn't so hard for you to maintain.