My fiance and I were working on a puzzle recently. A large portion of it was difficult but doable, but a whole section felt like a roadblock. Here’s how I worked it out, and what I learned about working out hard problems. And yes, this has to do with your marketing.
My sister mailed me a pastry cookbook, and it’s route to my door was a long and winding road. It’s journey got me thinking about my own inefficient processes, especially around my marketing.
There are some big benefits to being authentic in your marketing. It can help you build real relationships with prospects, generate a sense of trust… and ultimately, convert sales. Let’s explore why and how that’s true.