How can we be in all the places online that we need to be without taking up too much of our time and energy? This is how I go about it.
When life gets in the way (as it invariably does), how do you know what marketing should stay and what marketing should go?
Should you blog? There are some really good reasons why you should… but yes isn’t always the answer. Here are 7 reasons why you should blog, and 3 reasons why “no” is a perfectly acceptable answer.
Consistency is the key to marketing success… but consistency can be incredibly hard to maintain and it’s easy to fall off. Here is the one secret that will help you get consistent and lock it in.
If you struggle to create content because find yourself asking, “What do I say?” this is how to get past that question for good.
Does fear hold you back from marketing your business? This 3-step process puts your fear on the back burner and you back in control.
Most of my clients hold fear as one of the things that stops them from marketing their business. I have felt it to, so I get it. Putting our business out there is too important to let fear stop us, so here’s what to do about it.
When I talk with people about authenticity in marketing, I am often asked what I mean by that term. I love this question — “What is authenticity in marketing?” – because I asked the same thing when this topic first really came to my attention. Here’s what I’ve learned.