Most of my clients hold fear as one of the things that stops them from marketing their business. I have felt it to, so I get it. Putting our business out there is too important to let fear stop us, so here’s what to do about it.
When I talk with people about authenticity in marketing, I am often asked what I mean by that term. I love this question — “What is authenticity in marketing?” – because I asked the same thing when this topic first really came to my attention. Here’s what I’ve learned.