There are 3 marketing mistakes that I see business owners frequently make. They aren’t hard to fix! You just need to make one shift in your perspective.
There are some big benefits to being authentic in your marketing. It can help you build real relationships with prospects, generate a sense of trust… and ultimately, convert sales. Let’s explore why and how that’s true.
When I talk with people about authenticity in marketing, I am often asked what I mean by that term. I love this question — “What is authenticity in marketing?” – because I asked the same thing when this topic first really came to my attention. Here’s what I’ve learned.