How to Not Sound Salesy
Does the fear of sounding salesy stop you from putting your offer out into the world? Here’s what you can do to not sound salesy.
Connection
3 Questions to Ask Your Audience
If you want to know how to best help your audience – your prospective clients! – ask them these 3 questions.
How to Create Content That Resonates With Your Audience
The best content creates connection by resonating wtih your audience. To create that resonance, start with this one question.
How to Create Connection When Talking About Your Business
The best way to create a connection when you’re talking about your business is to talk about yourself. That’s not easy for some people, so let’s explore how to do it.
3 Marketing Mistakes People Make and One Shift That Will Fix Them All
There are 3 marketing mistakes that I see business owners frequently make. They aren’t hard to fix! You just need to make one shift in your perspective.
WIIFM: What are the Benefits of Being Authentic in Your Marketing?
There are some big benefits to being authentic in your marketing. It can help you build real relationships with prospects, generate a sense of trust… and ultimately, convert sales. Let’s explore why and how that’s true.
What is Authenticity?
When I talk with people about authenticity in marketing, I am often asked what I mean by that term. I love this question — “What is authenticity in marketing?” – because I asked the same thing when this topic first really came to my attention. Here’s what I’ve learned.