How to Create Connection When Talking About Your Business
The best way to create a connection when you’re talking about your business is to talk about yourself. That’s not easy for some people, so let’s explore how to do it.
Boundaries
What is Authenticity?
When I talk with people about authenticity in marketing, I am often asked what I mean by that term. I love this question — “What is authenticity in marketing?” – because I asked the same thing when this topic first really came to my attention. Here’s what I’ve learned.