What stops you from talking about your business? Is it anxiety? Self-consciousness or a fear of coming off as bragging? A concern that people don’t want to know or don’t care? I’ve heard lots of reasons.
Here’s the thing: If you don’t tell people what your business is about, they aren’t going to know. And if you offer a service that could help them… aren’t you doing them a disservice by not telling them?
If you can take that approach – that telling someone what you do is more about them than it is about you – then it might actually be easier to talk about it.
What I’m getting to is this: Don’t talk about what you do. Talk about who you help and how you help them. This way, you’re speaking from a place of service.
For example:
What I do: "I am a Marketing Consultant." (Boooorrrring! And definitely me-focused, yeah?)
How I help: "I help introverted business owners thrive in an extroverted marketing world" OR if you want something a little less tag-line-ish... "I help introverted business owners create a marketing strategy that helps them show up as their authentic selves."
Choose the latter and you get two benefits:
- It's less me-focused, so you may find yourself feeling more comfortable about saying those words
- If you're talking to someone who's your ideal client, you're singing their song! This could be a great conversation-opener!
What's your one- or two-line statement that tells people who you help and how you help them? Scroll down and tell me in the comments. I'd love to hear it!
What if your marketing strategy was custom tailored to your introverted, quiet style?
Marketing your business as an introvert can feel like an uphill battle. Having to be ‘on’ constantly, feeling like you need to be overly outgoing, and having to put yourself out there isn't just exhausting; it can feel downright inauthentic.
Instead, imagine marketing your business authentically while leveraging your natural, introspective strengths.
Enter the Quiet Marketing Handbook for Introverts. Use it to begin creating a marketing strategy that feels genuine to who you are and enables you to connect with your audience your way.
Download your handbook now and step into a marketing strategy that truly feels like you.