What stops you from talking about your business? Is it anxiety? Self-consciousness or a fear of coming off as bragging? A concern that people don’t want to know or don’t care? I’ve heard lots of reasons.
Here’s the thing: If you don’t tell people what your business is about, they aren’t going to know. And if you offer a service that could help them… aren’t you doing them a disservice by not telling them?
If you can take that approach – that telling someone what you do is more about them than it is about you – then it might actually be easier to talk about it.
What I’m getting to is this: Don’t talk about what you do. Talk about who you help and how you help them. This way, you’re speaking from a place of service.
What I do: “I am a Marketing Consultant.” (Boooorrrring! And definitely me-focused, yeah?)
How I help: “I help introverted business owners thrive in an extroverted marketing world” OR if you want something a little less tag-line-ish… “I help introverted business owners create a marketing strategy that helps them show up as their authentic selves.”
Choose the latter and you get two benefits:
- It’s less me-focused, so you may find yourself feeling more comfortable about saying those words
- If you’re talking to someone who’s your ideal client, you’re singing their song! This could be a great conversation-opener!
This is just one tactic that I suggest in the video below. If you’d like to hear some other strategies, I invite you to check it out!
If you want to jump to key topics in the video, here are some timestamps to note:
1:30 What does my hat have to do with authenticity?
3:30 What might get in the way of you talking about yourself or your business?
4:30 How this challenge showed up in a recent conversation, which led to an “ah-ha!”
7:00 How to tune in and find out what makes you hesitate to talk about yourself
10:00 Strategies to help you manage this challenge and speak up in a way that’s more comfortable for you
14:30 Talking about your business from a place of service: client-centered vs identity-centered
17:30 How to practice: online opportunities
23:00 What if you meet someone while you’re networking, and you think they’re your ideal client. What do you do?