If you struggle to talk about your business with people you’ve just met, it can impact your business. If they don’t know what you do, they don’t know that you can help them! Here is a way to get better at talking about what you do.
When I talk with people about authenticity in marketing, I am often asked what I mean by that term. I love this question — “What is authenticity in marketing?” – because I asked the same thing when this topic first really came to my attention. Here’s what I’ve learned.