If you struggle to talk about your business with people you’ve just met, it can impact your business. If they don’t know what you do, they don’t know that you can help them! Here is a way to get better at talking about what you do.
How are introverts and extroverts the same? And how are they different? And if you are an introvert, what does that mean about the best way for you to market your business?
Marketing presents specific and unique challenges to the introverted business owner. What are those challenges and what do you need to do to address them so that you can successfully market your business?
There are some big benefits to being authentic in your marketing. It can help you build real relationships with prospects, generate a sense of trust… and ultimately, convert sales. Let’s explore why and how that’s true.
When I talk with people about authenticity in marketing, I am often asked what I mean by that term. I love this question — “What is authenticity in marketing?” – because I asked the same thing when this topic first really came to my attention. Here’s what I’ve learned.