when things go wrong

What do you do when things go wrong in your business?

When things don’t go the way you’d planned, you have two options. Let’s explore those options and get clear on what each option is useful for.

what is authenticity

What is Authenticity?

When I talk with people about authenticity in marketing, I am often asked what I mean by that term. I love this question — “What is authenticity in marketing?” – because I asked the same thing when this topic first really came to my attention. Here’s what I’ve learned.