What does it take to get the hard things done?

My fiance and I were working on a puzzle recently. A large portion of it was difficult but doable, but a whole section felt like a roadblock. Here’s how I worked it out, and what I learned about working out hard problems. And yes, this has to do with your marketing.

traveling book

The Saga of the Traveling Book

My sister mailed me a pastry cookbook, and it’s route to my door was a long and winding road. It’s journey got me thinking about my own inefficient processes, especially around my marketing.

talk about your business

How to Talk About Your Business Without Feeling Uncomfortable

If you struggle to talk about your business with people you’ve just met, it can impact your business. If they don’t know what you do, they don’t know that you can help them! Here is a way to get better at talking about what you do.


How to Get Value From Networking

Not too long ago, I found myself driving to a networking event. The closer I got to the event, the worse I felt. The whole idea of going into a room filled with people I didn’t know and trying to talk to them just sounded heavy. The more I thought about it and the closer …

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IV vs EV

Introverts vs Extroverts and What This Has to do With Your Marketing

How are introverts and extroverts the same? And how are they different? And if you are an introvert, what does that mean about the best way for you to market your business?

what does mli mean

What does “Market Like an Introvert” Mean?

Marketing presents specific and unique challenges to the introverted business owner. What are those challenges and what do you need to do to address them so that you can successfully market your business?


WIIFM: What are the Benefits of Being Authentic in Your Marketing?

There are some big benefits to being authentic in your marketing. It can help you build real relationships with prospects, generate a sense of trust… and ultimately, convert sales. Let’s explore why and how that’s true.

managing intimidation and fear

Managing Intimidation and Fear

When you’re in a room with people who intimidate you, how do you manage those emotions? Here’s my answer to that question.

when things go wrong

What do you do when things go wrong in your business?

When things don’t go the way you’d planned, you have two options. Let’s explore those options and get clear on what each option is useful for.

what is authenticity

What is Authenticity?

When I talk with people about authenticity in marketing, I am often asked what I mean by that term. I love this question — “What is authenticity in marketing?” – because I asked the same thing when this topic first really came to my attention. Here’s what I’ve learned.